Yu-Be (pronounced “YOO-BEE”) is a highly concentrated glycerin cream enriched with Vitamin E, Vitamin B2 and Camphor.
Yu-Be’s suite of skin products are able to quickly heal rough, dry patches all over the body – especially on hands, elbows, knees, and feet. It also replenishes lost moisture from water damage or frequent hand washing, helps heal and minimize scarring from burns, and protects and moisturizes skin exposed to cold, wind, and water.
It’s the uniquely high glycerin content, achieved through a special, top-secret manufacturing process, which makes Yu-Be so effective on extremely dry skin and truly sets it apart from other creams.

Yu-Be has been tested from the top of the world all the way to the bottom of it!
Mountain climber and explorer, Sumiyo Tsuzuki, became the first Japanese woman to ever summit Mt. Everest from the difficult Tibet side in 1998.
And in 2007 she pointed her compass to the South Pole in Antarctica and became the first Japanese woman to ever ski to the lowest point on Earth.
Wearing a 1.25oz. tube, taped to a shoelace around her neck, she overcame the extreme winds and sub-zero temperatures with the help of her trusted, Yu-Be Skin Cream.


Yu-Be Skin Care has been fighting dry skin for 60 years and counting…
It was 1957 when Japanese pharmacist, Yoshikiyo Nowatari, answered the pleas of a woman long-suffering from dry, cracked skin. She was tired of using petroleum-based skin care products that she found to be too greasy, messy and ineffective.
In order to help the woman, Mr. Nowatari went to work in his lab in an attempt to create the perfect skin cream that replenished the skin but didn’t leave a greasy mess.
By using the most effective ingredients and a specially developed manufacturing process, he was able to create a highly concentrated glycerin-based and vitamin enriched skin scream, and that’s how Yu-Be came to be.
Since its creation, Yu-Be has gone on to become one of the longest-selling skin care products in Japan and the #1 selling medicated, vitamin-enriched cream on the market.
For years, Yu-Be was a special gift purchased by travelers visiting Japan. Jim, a Japanese-American businessman was constantly bringing Yu-Be back to his wife, Elena. She discovered Yu-Be as a girl attending boarding school in Japan and continued to use it throughout adulthood.
Jim saw a great opportunity and began importing his wife’s beloved product and introduced it to the United States, Europe, and beyond. The response has proven Elena’s instinct that women and families all over the world would embrace this extraordinary, therapeutic skin cream.
Now after all these years, Yu-Be is available world-wide and we can all say, “sayonara” to dry skin.
Try Yu-Be today and feel Japan’s soft skin secret for yourself.


Glycerin: A repleneshing and restoring humectant which attracts and retains moisture for the skin.
Vitamin E: Helps to strengthen the capillary walls in your skin and to improve moisture and elasticity, acting as a natural anti aging nutrient within your body.
Vitamin B2: Boosts collagen levels and is needed to maintain the youthful structure of skin and to prevent fine lines and wrinkles.
Camphor: Has a very refreshing scent and leaves the skin feeling smooth and itch-free.
Sodium Hyaluronate: Extremely hydrating and penetrative, its molecules are able to hold up to 1,000 times its weight in water – making sure that your skin never goes dry.