Women's Health Magazine • Best Toothpaste - 2023 Beauty Awards
Men's Health Magazine • Best Toothpaste - 2023 Grooming Awards
Incredible taste and incredibly clean, Before’s award winning natural Purifying Whitening Toothpaste gradually and safely brightens your teeth with our custom blend of high-quality ingredients and sodium fluoride. Upgrade your brushing routine with our perfectly balanced foaming, soothing Supermint flavour and silky low-abrasion texture. Fight cavities, remineralize your tooth enamel, and level up your mouth health without harmful chemicals and synthetic ingredients.
- SuperMint Flavour: Our game-changing minty menthol sensation will blow you away! Long-lasting and ultra-cool. Made from natural mint oil.
- Safely whiten your teeth without hydrogen peroxide. See real results and brighter pearly whites.
- Aloe extract: Soothes your gums and boosts your immune system.
- Plant-based 100% recyclable tube: YES, plants! An industry first! No more fossil fuel-based plastic.
- Fights against cavities and remineralizes your tooth enamel.
- Low abrasion: Save your enamel and strengthen the integrity of your teeth.
- NO hydrogen peroxide, NO artificial flavors, NO SLS, paraben free.
- Cruelty-free, gluten-free, vegan.
How to use
Adults, Adolescents and Children 2 years and older: Do not swallow. Brush teeth thoroughly for at least 1 minute, preferably after each meal, or as directed by a dentist. Children under 6 years of age should use only a pea-sized amount and be supervised to brush properly and not swallow. Should be used as part of an oral health program that includes regular flossing and dental check-ups. Consult a health care practitioner before using in children under 2 years of age.