The Ordinary The No-Brainer Set

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The No-Brainer Set

Surface Hydration Formula

Natural Moisturizing Factors (NMF) are elements that keep the outer layer of the skin protected and well-hydrated. NMF are made up of multiple amino acids, fatty acids, triglycerides, urea, ceramides, phospholipids, glycerin, saccharides, sodium PCA, hyaluronic acid and many other compounds that are naturally present in the skin.

This formula offers non-greasy hydration that acts as a direct topical supplement of impaired NMF components. It contains 11 amino acids, phospholipids, alpha/beta/gamma fatty acids, triglycerides, sterols and sterol esters, glycerin, ceramide precursors, urea, saccharides, sodium PCA and hyaluronic acid. It offers immediate hydration and lasting results with continued use.

Apply after serums as needed for effective surface hydration.

Previously Advanced Retinoid 2%

As of late August 2017, The Ordinary's portfolio of retinoids has been extended based on valuable consumer feedback and, as part of these introductions, Advanced Retinoid 2% has been renamed to Granactive Retinoid 2% Emulsion to align with the new naming direction of the extended range. The formula continues to offer an emulsion of 2% of the same advanced retinoid complex. The box and label change for the existing Advanced Retinoid will be in rotation for a few weeks as new packaging finds its way through distribution.

This formulation combines two forms of next-generation retinoid actives:

a) A 2% concentration of Granactive Retinoid which is a complex of solubilized Hydroxypinacolone Retinoate (HPR). HPR is a highly-advanced form of retinoid which is, in fact, a non-prescription ester of all-trans direct retinoic acid that offers a multi-fold better effect against signs of aging than retinol, retinyl palmitate and nearly all other forms of non-prescription retinoid;

b) A sustained-delivery form of pure retinol in a protective capsule system which supports both the delivery and the effect of Granactive Retinoid.

Both forms of retinoid used avoid the irritation associated with retinoids (including retinol) use while delivering better visible results against signs of aging.

This product uses next-generation retinoid active technologies which have been shown to achieve better reduction in signs of aging than retinol without irritation. These technologies cannot be compared directly with retinol itself in terms of concentration because they include a different retinoid molecule, in a similar way that Retinol cannot be compared with Retinoic Acid in terms of concentration. If you have interest in a retinol product, please refer to our Retinol portfolio above which products contain pure retinol and cost less since many retinol technologies cost less than their next-generation counterparts like Granactive Retinoid.

The Ordinary’s extended portfolio of retinoids includes the following formulations:

Granactive Retinoid 2% in Squalane (Moderate Strength, No Irritation)
Granactive Retinoid 5% in Squalane (High Strength, No to Low Irritation)
Retinol 0.2% in Squalane (Low Strength, Moderate Irritation)
Retinol 0.5% in Squalane (Moderate Strength, High Irritation)
Retinol 1% in Squalane (High Strength, Very High Irritation)

While the new offerings of Granactive Retinoid in Squalane offer a very-light-weight solution for better compatibility with several steps in a regimen, the existing formula continues to be a creamy hydrating emulsion for those who prefer this format.

Caution: Retinoids can make the skin more sensitive to UV radiation. Sun protection is particularly important when using retinoids. This product must not be used in conjunction with other retinoids including retinol or retinoic acid. This product is not a treatment for acne. Acne-prone skin may experience a temporary increase in acne during the first few weeks of using any form of retinoid including those used in this formulation.

Note: When pregnant or breastfeeding, it is recommended to avoid any skincare products containing retinoids such as formulations with Granactive Retinoid or Retinol.

Apply a small amount to face in the PM as part of your skincare regimen, after water-based serums but before heavier treatments. Do not use with other retinoid treatments. Avoid unprotected solar exposure. If irritation occurs, cease use and consult a physician. Use only as directed on unbroken skin. Patch testing prior to use is advised. Keep out of reach of children.

Multi-Technology Peptide Serum

This formula combines a comprehensive array of studied technologies to target multiple signs of aging at once. The technologies are Matrixyl 3,000 peptide complex (with palmitoyl tetrapeptide-7), Matrixyl Synthe'6 peptide complex (with palmitoyl tripeptide-38), Syn-Ake peptide complex (with dipeptide diaminobutyroyl benzylamide diacetate), Relistase peptide complex (with acetylarginyltryptophyl diphenylglycine), Argirelox peptide complex (with acetyl hexapeptide-8, pentapeptide-18), Probiotic complex (with lactococcus lactis lysate), in a base of 11 skin-friendly amino acids and multiple hyaluronic acid complexes. The total concentration of these technologies in the formula by weight is 25.1%.

(References are made to third-party trademarks in this description. All such trademarks are owned by their respective owners. Neither The Ordinary nor DECIEM is affiliated with these trademarks or their owners.)

Note: The name of this formula was inspired by some brands referring to their expensive products offering combinations of these technologies as a "buffet", distastefully comparing such products to buffets that offer various kinds of food in one sitting.

For a stronger effort against signs of age, our brand Hylamide offers a next-generation formula, SubQ Skin.

Apply to the entire face in the AM and PM after cleaning.

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